Frank Johnson once described his background as half-yuppie/half-hillbilly. Sadly, the engineering genius behind Mold Craft Fishing Products and the Unibutt died this ...

Big changes hit the fishing industry last week, and they are good for western Arkansas for bass anglers in general. First, Plastics Research and Development Co., or PRADCO, bought the Norman Lures ...

Mold Craft made up a batch of special Marlin 30th Anniversary lures and now you can get you very own personalized soft head with Marlin’s 30th logo imbedded in the lure’s head! The Mold Craft Wide ...

Texas angler Goya Lin has combined his knowledge of mechanical engineering with a passion for fishing to create a unique bass lure that looks like a string of ducklings. A couple weeks ago, Lin caught ...

In a nondescript building on the outskirts of Valparaiso is one of the oldest soft-bait manufacturers in the nation. In 1946, one of angling's hottest fishing techniques, the soft bait, was born in ...

A collection of some of Goya Lin's 3D printed lures. Texas angler Goya Lin has combined his knowledge of mechanical engineering with a passion for fishing to create a unique bass lure that looks like ...