Nestled between two pristine lakes in south-central Wisconsin, Madison offers visitors a compelling blend of vibrant college town energy, stunning natural beauty, and rich cultural attractions. As ...

Explore the Guide to Madison Wisconsin and discover historic sites, great dining, and beautiful nature all in one city.

MADISON, Wis. (WMTV) - For the third year in a row, Wisconsin marked record tourism numbers. Wisconsin Gov. Tony Evers and Wisconsin Department of Tourism Anne Sayers revealed Tuesday that Wisconsin’s ...

MADISON, Wis. -- Tourism spending in Madison and Dane County topped $1.55 billion for the first time ever last year, Destination Madison announced Tuesday. The county saw a record 9.2 million visitors ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

MADISON, (WKOW) — Wisconsin’s tourism industry reached new heights in its third consecutive year of record-breaking growth, Gov. Tony Evers announced Tuesday. The state welcomed a historic 114.4 ...

MADISON (WKBT) -- In 2023, Wisconsin's tourism hit a record high, generating $25 billion in spending, surpassing the previous record of $23.7 billion set in 2022. That's according to Gov. Tony Evers ...

MADISON, Wis. (WMTV) - Madison and Dane County saw record tourism numbers in 2024. Destination Madison reported Tuesday morning that its direct visitor spending reached a record $1.55 billion last ...

MADISON, Wis. (WSAW) - Wisconsin’s tourism industry saw its third consecutive record-breaking year of economic impact in 2024. On Tuesday, Gov. Evers announced the tourism industry generated a ...

MADISON, Wis. (WSAW) - Gov. Tony Evers, together with the Wisconsin DOT and the Wisconsin Department of Tourism, has released the 2025-26 edition of the Wisconsin State Highway Map to help ...

Ounces upon pints of ink have been spilled documenting Wisconsin’s drinking culture, some of it valuable and some of it… less so. But between the punchlines and statistics is a region where drinking ...