The bottom line: modernizing insights is no longer about better market research—it’s about building a living system of ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Recent advancements in generative AI and machine learning are changing the ways data ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

GetWhy A/S, a Copenhagen-based agentic AI-powered consumer research tech platform that helps companies carry out market research studies via video-based interviews, today said it has received 60 ...

Joel Mokyr, Philippe Aghion and Peter Howitt share economics prize for work that underlines the importance of investing in ...