Lash lovers, listen up! The waiting list has just opened for one of the most exciting moves in the mascara world for a while: The Max Factor Lashfinity 3 Day Mascara. The unique semi-permanent, ...

After sampling what felt like hundreds of different mascaras, I was growing tired of unnatural-looking clumping and was gradually coming to the conclusion that you couldn't have long eyelashes without ...

Move over #selfie, 2014 is the year of the #selfeye, apparently. While we've just about got to grips with taking flattering self-portraits, the latest social media move in beauty is to capture your ...