Under the watchful eye of grown-ups in yellow T-shirts, students at Gardendale Elementary School in Edgewood Independent School District are counting off push-ups or twisting their arms behind them in ...

IAB State of Data 2026 Report Reveals Buy-Side Believes AI-Driven Improvements in Advanced Measurement Could Help Unlock $32B in 1-2 Years NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB ...

In my opinion, one of the holy grails that companies are searching for is an easy way to determine the business value of projects. The bad news is that there's usually not an easy way. If a project ...

To measure an IT project’s success, hospital and health system CIOs often opt for traditional metrics such as project costs, implementation timelines and the functionality delivered. But many are ...

Not many CIOs would cite Oakland A's General Manager Billy Beane as their role model. But one of Bill Kirkendale's favorite books is Michael Lewis' Moneyball, which describes how Beane, with limited ...

President Keiji Tachikawa of the Japan Aerospace Exploration Agency (JAXA) and Administrator Charles Bolden of the National Aeronautics and Space Administration (NASA) signed a Memorandum of ...

As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinions. But can ...

In this final article of the series, I've combined the last few assessment areas: project management, risk management, organization support and change management. It is a common misconception that ...

NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB Annual Leadership Meeting (ALM), CEO David Cohen announced Project Eidos, a coordinated, industry-wide effort to fundamentally modernize ...