The social proof heuristic refers to the mental shortcut where people copy the actions of those around them to determine ...

That’s research bias. And when they met, she might have only remembered the bad things she’d heard about Beast, forgetting the good. That’s memory bias. So instead of falling in love ...

Can we trust our memory? Erm, no. Max Tobin explains how the peak-end rule distorts how we remember our past and influences our future decision-making. An insect hunter from New Zealand named ...