Electronic Arts is teaming up with Hollywood to make multiple mobile games based on the Minions characters from the Despicable Me movies. The cute little yellow characters are getting their own movie, ...

Electronic Arts’ mobile division is unveiling its Minions Paradise, a new mobile game based on the lovable characters from the first two Despicable Me films. Those movies have generated more than $1.5 ...

Chiquita Bananas is teaming up with Universal Pictures’ upcoming Minions movie for an image recognition campaign that enables consumers to scan stickers with their smartphones to unlock digital ...

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A recently completed Chiquita mobile shopper marketing campaign, in which scanning labels on the bananas unlocked exclusive "Minions" movie content and prizes, resulted in high engagement and a site ...

Chiquita Bananas? recent campaign with Universal Pictures? Minions film resulted in a 50 percent return rate to the image recognition-enabled content, as well as a 10 percent uptick in subscriptions ...

Universal Pictures? Minions franchise is extending its reach through mobile gaming?s power to make consumer experiences more personal, helped by the characters' timelessly childish, profane charm. The ...