Old Spice Muscle Music from Terry Crews on Vimeo. Say this much for Terry Crews: The way this guy’s career is going, he’ll never get pigenholed into any one type of role. The versatile actor is taking ...

New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie. Old Spice gives the gift of ...

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

"You can imagine what poor Blind Al was going through before she found this product," Uggams says of Old Spice's Total Body Deodorant commercial Matt Baron/BEI/Shutterstock Blind Al’s got a new gripe.

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. The '80s is having a moment. Marketers from Kraft ...

Jordyn Woods took to Instagram to share an adorable new Old Spice ad that features her and her boyfriend Karl-Anthony Towns showing off their 'rollercoaster' love while using the same body wash.

Old Spice is promoting new fragrance products with a series of ads that attempt to instill confidence in young men who have been crestfallen by the economic and emotional turmoil of the past year, ...

Every once in a while, a commercial is so unique, in-your-face, humorous or just plane out there that it moves beyond simply shilling a product and heads straight into the pop culture zeitgeist. Now, ...

Netflix won’t run commercials in “The Witcher,” but it will team up with one of the world’s biggest marketers to create ads using themes and characters from the show. As the streaming giant gets set ...