Changing your packaging can have a variety of effects on your sales, costs, brand and retail store placement. Some business change their packaging as a proactive strategy to increase sales, while ...

Introduction: A paradigm shift in environmental marketing - Greenwashing, the practice of overstating or misrepresenting ...

According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

As an e-commerce business owner, encouraging existing customers to repurchase is as important as attracting new buyers. Alex Schultz, Meta's CMO & VP of Analytics, says that if you have 20-30% of ...

Packaging plays more of a role than founders tend to realize; it directly affects your conversion rates, customer acquisition ...

Straws, plastic bags, bottles, wrappers; just how much have we cut back on single-use plastics? Not enough. In fact, some of the biggest global brands, including PepsiCo, Mars and Nestle are almost ...

With the New York Cannabis Control Board's (CCB) recent release of draft regulations to address packaging, advertising, and testing labs, the CCB also included progressive requirements around the ...

Tony the Tiger has adorned boxes of Kellogg’s Frosted Flakes for decades, and many consumers distinctly remember TV commercials where Tony would proclaim, “They’re gr-r-reat!” For a limited time last ...