The drumbeat continues. Last week Pandora announced an exclusive partnership with A Million Ads, a UK-based company that specializes in creating dynamic advertising for audio, that will help Pandora ...

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a ...

Pandora is spending $145 million to buy AdsWizz, a startup trying to become the Google of audio advertising.

Pandora announced that Starbucks, Lexus, and Budweiser are the first brands on its new Pandora iPad advertising platform. Each campaign features attributes that fully make the most of one or more of ...

There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

The Internet radio service, which once cited user unhappiness in abandoning the use of audio advertising, is now occasionally playing 15-second ads between songs. CNET contributor Don Reisinger is a ...

With Pandora's launch of car-specific audio ads, free Pandora listeners who use automobile systems to listen to the Web's top radio service will hear fewer ads -- and marketers will have better ...

Why tap on an ad when you can talk to it? Credit: Chesnot/Getty Images We've all been there: You hear an ad while streaming music on Spotify or Pandora and it's just too much effort to look up the ...

The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...

Pandora wants you to talk to its ads. The company is expanding on its voice control features today with a beta launch of voice-activated ads, after initially testing the feature last year. Only ...

Four-year-old Internet radio station and “music genome project” Pandora will start to add commercials to their free service (the $36 per year premium membership will remain ad-free). With 21 million ...