The pandemic is resulting in underlying structural changes to the U.S. economy. That obviously includes a tectonic shift towards ecommerce. In August, ecommerce spending grew 42 percent year-over-year ...

Even when you answer calls quickly and book appointments, PPC can still fail in dispatch. Paid search demand is urgent. If the appointment is delayed, the time window is unclear or the customer ...

CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC, why it’s important, and ...

In mid-April, Indeed — one of the biggest job sites in the world — announced a shift in its pricing strategy. But in reality, the announcement was more a clarification of a policy introduced in ...

Opinions expressed by Entrepreneur contributors are their own. So now that you know the benefits and disadvantages of SEO and pay-per-click marketing, it’s time to dive into four PPC traffic sources ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

After a year of re-explaining and re-clarifying its pay-per-application model, Indeed told its clients in December that it would discontinue the payment scheme — perhaps showcasing that, at least for ...

Google has agreed to pay $100 million to settle claims that it overcharged some pay-per-click advertisers by allegedly failing to honor their requests to limit ads geographically, and allegedly ...