On April 25, 2025, Drake expanded his entrepreneurial empire with the launch of Summer Mink, his first Eau de Parfum under Better World Fragrance House. Priced at $148 for a 3.4-ounce bottle, this ...

Cosmetify released its 2025 Beauty Index with a spotlight on top fragrances. Fragrance emerged as one of beauty’s fastest-moving categories in 2025. Demand surged for bold Arabian scents, with brands ...

“People still love warmth, but they want balance and something that feels less literal,” says fragrance content creator Caroline Stern, who shares key layering tips alongside other experts. If vanilla ...

A decade ago, fragrance was dominated by a handful of major houses sold in department stores. Most women pledged loyalty to a single signature scent, and there was a clear divide between what you got ...

I can’t remember the exact age I was when my love affair with fragrances began. I have vivid memories of playing dress-up in my grandmother’s closet—and the finishing touch of every outfit was always ...

Clean-girl minimalism and quiet luxury have dominated the beauty trend cycle as of late, but this spring I've noticed more and more creators, editors, and beauty brands ditching simplicity and leaning ...

Forbes contributors publish independent expert analyses and insights. Laia Farran Graves is a journalist and stylist specializing in luxury. As we ease into the holiday season, fragrance wardrobes are ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Just like I swap the clothes in my clothes to match seasonal trends, I always edit my perfume ...