Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

Remember the perms of the 80s? They were big, damaging and pretty much awful. But guess what? They’re back, in a much more subdued and natural version. Olaplex isn’t your standard perm treatment—you ...

I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had ...

Kylie Minogue was spotted out and about in London over the weekend, sporting one excellent perm. And, naturally, it caused some excitement - and some debate. Are perms making a comeback? Should they ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

Beautiful curly locks were every '80s girl’s dream hair look. Just like the revival of every other retro trend, the perm is finally back but with a modern twist, and boy, are we glad! It’s time to ...