Preparation for the event started early Friday morning on the pier, but for some businesses, prep started days in advance.

The weekend-long celebration of the Pismo clam not only brought extra business to the community but attendees got the chance to learn more about this iconic sea creature.

Since its inception in 1946, the Pismo Beach Clam Festival has become one of the Central Coast’s most beloved traditions, drawing generations of families and visitors alike to the iconic shores of ...

Another spooky haunt is the Nightmare from Main Street in Paso Robles. This house of horrors, which is celebrating “15 years ...

PISMO BEACH... may be synonymous with soft sunshine, incredible clam chowder, and, in certain snappy corners, Bugs Bunny, who famously tried to tunnel his way into the Central Coast hamlet. But over ...

Tucked away three miles off the 101 Freeway between Pismo Beach and San Luis Obispo, about a 3½-hour drive from L.A., there’s a tiny little secret most travelers tend to miss: a quaint, walkable ...

On Wednesday, USA Today released its top 10 best coastal small towns for 2025, and the top honor went to Pismo Beach. USA Today editors and readers praised Pismo’s “quiet” beaches, wineries and outlet ...