Why The Trade Desk CEO Thinks the Open Internet Just Got Stronger

Is the open internet actually getting stronger, or just fighting for survival? The Trade Desk's CEO believes the balance is shifting in its favor.
adexchanger

Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
JD Supra

UPDATE: Net Neutrality Open Internet Order Set Aside

Update as of January 2, 2025: The U.S. Court of Appeals for the 6th Circuit issued a decision on the consolidated petitions for review of the FCC's 2024 Open Internet Order. In its January 2 decision, ...
adexchanger

The Open Internet Can Still Win If Buyers and Sellers Unite Around Radical Transparency

The open internet is at a turning point. Our ecosystem needs transparency, accountability and collaboration from the buy side and the sell side if we are to truly thrive. Industry leaders recognize ...