Within my Seduction Principle framework, executive positioning requires creating conditions for the right stakeholder to feel ...

We’re talking about the topic no one ever delves into–how to position your book so your message will resonate inside the reader’s head and they will connect even more deeply to you. On the 15th ...

We already know that more books than ever are being published these days. Figures for 2014 report more than 300,000 books traditionally published and 458,564 self-published. The rise of indie ...

Opinions expressed by Entrepreneur contributors are their own. There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of ...