As more people turn to the internet to discover books and get to know upcoming authors, it only makes sense for you as a business leader to publish or promote your books and thought leadership online.

There are an infinite number of ways for authors to promote their books. Since most authors cannot afford a full page ad in the New York Times Book Review it is imperative to make dollars stretch as ...

Writing a book is not the end of your journey. It is just the beginning. I am an executive coach with a global clientele, and most of my clients are entrepreneurs. Every single one of them wants to ...

Opinions expressed by Entrepreneur contributors are their own. As an author, book signing events can be a lot of fun and create some killer marketing hoopla on your social media to get more people ...

Amazon turned the book market on its head with its massive library of titles. Then it shifted the industry again with the introduction of the Kindle e-reader, and later, Kindle Direct Publishing. With ...

NEW YORK (AP) — Former first lady Michelle Obama will be promoting her upcoming book on fashion, “The Look,” through a ...

Question: I had a bumpy transition out of the Navy. I learned a lot of what not to do and want to share it all in a book. Is that a good idea, and how would I get started? Answer: As the author of ...

DEAR ERIC: I’m a newly published children’s book author and pet advocate. After my book was published, I approached a local shelter informing them I would be donating a portion of book sales to their ...