Any time a company sends a push notification to an iPhone, its application can gather information about the user, including their location, according to security researchers. Meta and TikTok ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

We realised we had a large database of app users who use the app at different time intervals. Through data insights, we looked at how to stimulate new purchase behaviour and drive product trail, but ...

Apple has updated its Legal Process Guidelines to reflect the company's legal obligation to comply with law enforcement requests for Apple ID information associated with its push notification service.