LONDON, LONDON, UNITED KINGDOM, March 20, 2025 /EINPresswire.com/ -- As programmatic advertising continues to evolve in response to privacy regulations and increasing ...

RTB House unveiled a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights, according to a press ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

And let’s be honest, they have every right to be pleased with themselves. A recent IDC report noted that worldwide real time-bidded display advertising (RTB) spending will grow from $1.4 billion in ...

The company, a large real estate listings platform, wanted to change its media mix to higher-quality online ad placements. “Environments where we are proud to show up,” as Zillow VP of media Ed Wild ...

Every Monday, we send out a digest of digital advertising “must reads” chosen from the week before. Our “Mashup” team gets together in a conference room the preceding Friday, and each member brings an ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. According to the August 2023 RTB Supply-Path Benchmarking report by ...