Not to be dramatic, but this Rare Beauty liner is basically my personality at this point. I've probably been on the hunt for the best eyeliner for about five or six years, and I may have found my ...

While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world got to see ...

Pop star Selena Gomez's "Rare Beauty" comes with a little label that says "Made in Korea," one of hundreds of clients who ...

Selena Gomez and Benny Blanco tied the knot on Sept. 27, and now Gomez's cosmetics brand, Rare Beauty, is celebrating their nuptials with a special edition release. The Something Rosy Lip & Cheek Set ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Call it a match in celebrity-founder, reader-beloved brand heaven: Shay ...

It’s not often that a beauty brand reshapes how we talk about mental health. But Rare Beauty, founded by Selena Gomez, has done just that — built a mission-driven business where beauty meets purpose, ...

AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign. When the effort debuted last fall, ...

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...