Social network Facebook has rolled out a new relevance score feature that will give advertisers an idea of how well their ad will be received by its intended consumer demographic. Facebook is using ...

Like with Google ads, Facebook evaluates potential ads based on bid price and determined “relevance” when it determines which ads to show. Now, Facebook is revealing its “relevance score” to marketers ...

Facebook is replacing its ad relevance score with "more granular" metrics so that brands can better understand whether their creative or targeting strategies are working. The social media behemoth ...

Facebook has added ‘relevance scores’ to its ads. The score, which is based on a scale of one to 10, measures how relevant the advert is for its targeted audience. Each time a user interacts with the ...