For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune ...

Faced with tight marketing budgets, small game publishers must maximise their return on advertising investment (ROIA) ...

Editor: As a property marketer, recent articles ‘Sold on socials’ and ‘Lacklustre marketing leaves money on the table’ (p26, 20.09.24) resonated with my experience in the retail, hotel and office ...

The Asia-Pacific region leads the way, with 90% expressing confidence. This area is followed by North America (88%), Latin America (87%), and Europe (75%). The global average is 85%. The respondents ...

Every thriving business relies on a robust return on investment (ROI) to help gauge whether its investments are yielding a profit. Although you as an individual investor possess shallower pockets than ...

In uncertain times, we are all more careful with our money. When financial growth slows, there is a tendency for brands to pull back on marketing spend. Whilst marketing budgets are tightened, sales ...

As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

Return on Investment (ROI) is almost always among the top three performance measurements for any business. When an investment can generate a strong ROI — greater than what money would earn sitting in ...

AI: Where Is the Fastest Return on Investment? Your email has been sent Vast sums are being invested in artificial intelligence. These investments are all over the map. But which are likely to give a ...