The biggest collaboration event in Roblox history has pushed the platform to an all-time record high of concurrent players.

Chipotle is spicing up Cinco de Mayo with a $1 million free food giveaway, inviting fans to dive into its new digital gaming experience, Ingredient Quest, on Roblox. (AP Photo/Steven Senne, File) ...

Chipotle launching game on Roblox to give away $1 million in free food for Cinco de Mayo 'Our fans love to celebrate Cinco de Mayo with our real ingredients,' Chris Brandt, chief brand officer for ...

Chipotle Mexican Grill is celebrating Cinco de Mayo with a five-day campaign offering real food, real fun and real prizes — including free burritos through a new interactive experience on Roblox ...

Individually, on August 23, Grow a Garden recorded a peak of 22 million players, while Steal a Brainrot drew in 15 million.

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox.