The biggest collaboration event in Roblox history has pushed the platform to an all-time record high of concurrent players.

Individually, on August 23, Grow a Garden recorded a peak of 22 million players, while Steal a Brainrot drew in 15 million.

Chipotle is spicing up Cinco de Mayo with a $1 million free food giveaway, inviting fans to dive into its new digital gaming experience on Roblox.

Chipotle Mexican Grill is celebrating Cinco de Mayo with a five-day campaign offering real food, real fun and real prizes — including free burritos through a new interactive experience on Roblox ...

Chipotle launching game on Roblox to give away $1 million in free food for Cinco de Mayo 'Our fans love to celebrate Cinco de Mayo with our real ingredients,' Chris Brandt, chief brand officer for ...

Chipotle returns to the "metaverse" of Roblox to debut animated short film ad and details $2M in donations.