Chipotle Grill Simulator is a new experience located within Chipotle’s Burrito Builder world. Roblox users meet Chef Nevielle and select from a variety of Chipotle uniforms.

Today only (September 13), Roblox users and Chipotle Rewards members are the only ones who can order the new protein in real life. Everyone else can order the new menu item tomorrow, September 14.

(Chipotle) Fans can also go through the Chipotle Boorito Maze on Roblox, where they can "unlock exclusive virtual items" when they get to the center of the maze, the announcement said.

Dive Brief: Chipotle is giving away $1 million worth of free burritos on Roblox through its annual, Halloween-themed 'Boorito' experience, per a press release. The promotional event will last from ...

Through the experience, which includes access to exclusive digital Halloween costumes and Roblox items, Chipotle has committed to giving away $1m in free burritos to the first 30,000 participants ...

Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

This marks the first time a brand has enabled Roblox players to earn and exchange a Roblox in-experience currency for real-world items, in this case, a burrito or other entrée from Chipotle ...

Roblox said its 73-hour outage was not related to the Chipotle activation. Last year for Burrito Day, Chipotle gave away $100,000 in free burritos and $100,000 in Bitcoin through an interactive game.

Chipotle's costumes on Roblox, which include a Chip Bag Ghost, Burrito Mummy, Spicy Devil and Guacenstein, and more, are inspired by Chipotle menu items. The promotion will be live from October 28 ...

Roblox said its 73-hour outage was not related to the Chipotle activation. Last year for Burrito Day, Chipotle gave away $100,000 in free burritos and $100,000 in Bitcoin through an interactive game.