Goal-based performance appraisal techniques use quantitative performance management indicators to determine how well an employee is performing against the group, or against goals set by management.
Performance appraisals shouldn't be closed-door meetings in which you lay out your employees' faults. Conducted properly, appraisals can actually help build better relationships with your staff ...
If a business has specific marketing objectives, it can use marketing performance appraisals to demonstrate expectations of these objectives to employees and evaluate the performance of the employees.