San Francisco has hired a new top tourism official to try and shift the public perception of the city as it deals with surging crime and rampant drug use.

It's no secret that San Francisco has lagged behind other major U.S. cities in terms of its tourism comeback, but the scope of that lag remains startling.

San Francisco's iconic Pier 39 is abuzz with activity as tourists from around the world flock to explore the vibrant Embarcadero corridor.

San Francisco will expand access to generative AI for 30,000 city workers using Microsoft 365 Copilot, according to CNBC. The ...

San Francisco’s travel and hotel industry hosted a summit to talk about what the future holds for city’s most important industry: tourism.

San Francisco's rotten reputation is killing tourism across the Bay Area as travelers are deterred from the beloved California city even as it makes progress.

There has been a little improvement in San Francisco's downtown, but it's still lacking the long-term foot traffic.

In spite of the challenges San Francisco city leaders have been tackling---the issues of homelessness, property crime, or drug addiction, San Francisco tourism experts say people are willing to ...

Officials with the San Francisco Travel Association said they expect the city to receive 23.9 million visitors in 2025, and projected visitor spending to be around $10 billion.

A frequent contributor to the New York Times Travel section, Freda Moon was born and raised in Northern California and now lives on a boat in San Francisco Bay with her husband, two kids and pet ...