The Santa Barbara Zoo looks merry and bright. Visitors will notice tens of thousands of LED lights and lanterns.

Tourists pose on Stearns Wharf to get a photo of the Santa Ynez Mountains as their backdrop. Credit: Pricila Flores / Noozhawk photo Locals know that a walk down State Street or a day at Stearns Wharf ...

SANTA BARBARA, Calif.-Visit Santa Barbara hosted a Tourism Summit that sold out. Organizers call that a good sign for the industry. People who operate businesses that benefit from tourism packed the ...

Santa Barbara offers more than just beaches and city views—you can find some truly hidden camping spots if you know where to.

Starting Oct. 27, Visit Santa Barbara is bringing back its Locals Lodging Promotion, offering 30% discounts for residents from Goleta to Carpinteria who book overnight trips within the Santa Barbara ...

If you’re looking to explore Santa Barbara beyond the usual spots, discovering hidden hiking trails is a great way to connect with... The post 6 Hidden Trails Around Santa Barbara, California Locals ...

The City of Santa Barbara collects about $30 million a year in tourism-related taxes, and another $1.4 million from cannabis businesses, but much of those numbers are self-reported by the operators.

As coronavirus restrictions continue to be loosened, some smaller cities in Southern California have been getting back to a version of normal. In Santa Barbara, for instance, people are dining out, ...

If Central California’s Santa Ynez Valley, in Santa Barbara County, is known for anything, it’s wine. It’s nowhere near as famous as Napa or Bordeaux, of course, but this bucolic region of rolling ...