As short-form video begins to dominate global viewing habits, a new monetization playbook is emerging — one driven by watch time, scalable content formats and increasingly, AI-generated storytelling.

Latin American downloads of the top 20 short-drama apps have increased by roughly 402% year-on-year in 2025, according to market intelligence firm Sensor Tower. That's on top of a 4,300% year-on-year ...

Short Drama is rapidly emerging as a key entertainment format but is it moving from social media novelty to a genuine competitor for audiences’ viewing time and spend? Research from Snap and Ipsos ...

The viral short dramas are increasingly being created entirely with AI, with hundreds of new shows spun up each day. In a dimly lit bedroom, a frightened young woman is thrown onto a bed by a tall, ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. TikTok is getting serious about mini dramas. It recently began testing a dedicated short drama feed in ...

Set against the nostalgic backdrop of the 1980s Korean countryside, "Reply, Bok-hee!" centers on the warm yet chaotic bond ...