Over the last few years, wolf memes have become increasingly popular among Gen Zers. The latest TikTok obsession involves users and brands roleplaying as "alpha wolves." The meme also has a somewhat ...

The "Sigma Sigma Boy" trend, featuring a song by Russian artists Betsy and Masha Yankovskaya, has taken social media by storm. The trend celebrates the "Sigma male" archetype – independent, ...

What do Patrick Bateman, John Wick, Thomas Shelby from Peaky Blinders, and Tyler Durden from Fight Club have in common? Besides the obvious (they’re all white, straight men) these characters are ...

The Sigma Sigma Boy song is a viral brain rot meme on TikTok whose catchy beat and simple lyrics sent it viral, despite being in Russian. The song is called Сигма Бой in Russian and was released on ...

TikTok keeps buzzing with the rise of new trends. Recently, users have been enjoying unique videos inspired by Subtle Foreshadowing and the “Ningning is the Maknae” trend. Now joining the list is the ...

TikTok continues to be the app that churns out viral sensations. Following many trends, joining the list now is the ‘Sigma Sigma Boy’ trend. The ‘Sigma Sigma Boy’ track song is going viral on social ...