YouTube short-form content is exploding in 2024. But the platform’s long-form video viewing figures are also on the rise. Which format is better for building brands and fans? The Drum’s expert-led ...

YouTube Shorts are about to get a longer playing time. The video platform’s TikTok-like short-form format will triple the maximum length of videos, boosting it from 60 seconds to 3 minutes. Starting ...

After months of testing its TikTok competitor in India and a limited beta rollout in the states, YouTube is finally launching YouTube Shorts for everyone in the U.S. and the UK. So now you might be ...

As competition with TikTok and Reels heats up, YouTube on Thursday announced a slate of new features designed to make its short-form video product, YouTube Shorts, more compelling. In a video update ...