Forbes contributors publish independent expert analyses and insights. Jim Gorzelany is a veteran automotive journalist. Ensuring that tomorrow’s fleet of self-driving cars will, as promised by the ...

Would a car that seems to smile at you make you like it more? Perhaps, but only if a marketer succeeds in making you see the product as human. It could be a face in the clouds or the side of a ...

Self-driving cars promise to cut down on traffic and make our roads safer, but the way they'll interact with pedestrians isn't completely clear yet. In busy cities, drivers and pedestrians crossing ...