Whoever doubted the magic of true love? In the age of wearable technology, true love unlocks a high-tech bra. Japanese lingerie maker Ravijour, in celebration of its tenth year anniversary, has ...

What does a truly “Happy Women’s Day” feel like? According to Van Heusen Innerwear, it’s the moment a woman unhooks her bra at the end of a long day. In its latest campaign, the Aditya Birla ...

How do you know you're in love? Perhaps it's butterflies, or the way a person makes you laugh. Or maybe it's because your bra magically unhooks whenever the object of your desire is around. Yes, ...