In an increasingly interconnected world, the significance of technology in fostering positive social behavior change on a global scale is undeniable. Africa, though a latecomer to digitalization, has ...

The Hidden Math Behind Why People Finally Change In A Nutshell Everyone has a personal threshold, a level of peer adoption ...

Why do widely supported solutions to major problems, such as climate change, so often struggle to gain real traction? A new ...

More than 500 social and behaviour change professionals from around Africa and the world will meet from February 19 to 21 in Nairobi, Kenya for the first Africa Social and Behaviour Change Conference ...

A boy looking after their cattle at Katikit borehole in Tiaty, Baringo county on March 17, 2022. [Kipsang Joseph, Standard] Social Behaviour Change (SBC) tactics have successfully reduced maternal and ...

WWF Japan has launched a Social and Behaviour Change (SBC) campaign aiming to discourage consumers from keeping high-risk exotic pets on the back of a consumer survey conducted last year to understand ...

Behavior change is a powerful but underused tool in wildlife conservation. While widely applied in public health and development, its potential to tackle harmful behaviors to wildlife—such as ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Dominic Ridley-Moy, Founder of the Behaviour Change Network, on how behavioural thinking can unlock stalled local authority recycling performance. OPINION: When borough-wide recycling performance ...