Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

Social media audiences are more skeptical than ever, forcing marketers to rethink AI use, influencer strategy, and how ...

Forbes contributors publish independent expert analyses and insights. At a time when established social media platforms are facing criticism and turbulence — from TikTok's temporary shutdown to Meta's ...

In the early 2000s, social media was a baby. Cut to now: Statista (2023) predicts there should be around six billion social media users worldwide by 2027. While such rapid growth makes it difficult ...

There are plenty of examples of unique ways to use imagery all over the internet, but all businesses are different, so which is right for you? With Facebook making their timeline feature permanent for ...

If you have ever sworn off social media for a week or two because you sensed it was feeding your anxiety or dampening your mood, you may be on to something. A new study out last week in JAMA Network ...

The term social media is generally used to describe internet-based websites and applications where users can participate in conversations, connect with other people, share their thoughts, and ...

Amidst the COVID-19 crisis and now in its aftermath, nonprofit organizations have faced onerous financial burdens. Nonprofits rely on donations to survive, and fundraising became even more challenging ...