Business.com on MSN

Paid vs. organic social media: How to strike the right balance

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.
B2B Marketing Magazine

B2B social media strategy: template

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...
Hosted on MSN

A step-by-step guide to social media marketing for small businesses

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...

Professor Watson Enhances Social Media Marketing Course with Real-World Campaign Strategies

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...
CMS Wire

Crafting a Video Content Strategy for Greater Social Media Impact

Mastering the art of social media videos involves more than just creating compelling visuals. It requires a deep understanding of the technical and strategic aspects of video delivery. To generate ...
Nasdaq

Social Media Wins the Budget War with 8 in 10 Marketing Leaders Reallocating Funds from Other Channels to Social, Signaling Major Shift in Business Strategy

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...
Marketing Dive

Organic social media and marketing budgets: Here’s what the numbers say

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Brands that skimp on social media marketing do so at their own peril

Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe ...
Analytics Insight

AI in Marketing: How Artificial Intelligence is Transforming Digital Marketing in 2026

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...
Qsrweb.com

7 social media marketing tips for restaurants in 2024

Want to turn your restaurant's social media pages from ghost towns into bustling online communities? Social media experts agree — a strategic approach is key to maximizing your reach and attracting ...
Forbes

15 Social Media Strategies To Avoid As A Nonprofit (And What To Do Instead)

Social media marketing is one of the most affordable ways a nonprofit organization can boost awareness, build real connections and maximize its reach. However, many leaders underestimate how difficult ...

Understanding Drip Marketing: Strategies & Benefits Explained

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep your products top-of-mind and improve sales.