While alternative IDs are still the leading choice for engaging non-addressable traffic, used by 67% of respondents, high adoption rates for private marketplaces (57%), clean rooms (51%), and ...
On 25 September 2025, Nigel Farage unleashed a thunderbolt on X, decrying Keir Starmer's mandatory 'Brit card' digital ID as a gateway to state surveillance that empowers control over citizens while ...