KINGSBURG, CALIF. — Sun-Maid Growers of California is introducing Sour Raisin Snacks, featuring whole golden raisins enhanced with strawberry, watermelon, mixed berry and grape flavors. The snacks ...

Looking for a new kid -- and adult -- friendly snack? We tried Sun-Maid Sour Raisin Snacks, which take golden whole raisins and add a little sour pucker of fruit flavoring. The snacks, which come in ...

Can millennials be wooed back to snacking on raisins? Sun-Maid, America’s number-one dried-grape brand, has ambitious plans to reignite their interest. (Hint: sour raisins.) So it comes at no surprise ...

Remember eating raisins from those little red boxes? If not, Sun-Maid is determined to jog your memory. For the first time in over ten years, the company is marketing its raisins, in hopes of striking ...

KINGSBURG, CALIF. — Sun-Maid Growers of California is relaunching its yogurt-covered raisins with millennials in mind. The reformulated snack is Non-GMO Project verified and features an improved taste ...

Faced with different shopper behavior throughout the pandemic, Sun-Maid has launched a marketing campaign aimed at moms navigating the new normal of the back-to-school season and who now must be ...

Sun-Maid Raisins is one of the most recognizable brands in the United States. But its bonnet-wearing farm girl hasn’t kept this century-old cooperative from losing touch with consumers, especially ...

You could probably recognize Sun-Maid’s classic red box from a mile away, but the brand’s newest product includes so much more than raisins. Its Bites line gives you a bag of tasty fruit, oat, and nut ...

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Hear the story of Sun-Maid’s changes on our podcast Problem Solvers. Harry Overly got an unexpected call one day from Sun-Maid, the raisin company with the famous red box featuring a grapes-­carrying ...

Sun-Maid Raisins is easily one of the most recognizable brands in the United States. But even the company’s iconic red bonnet-wearing farm girl hasn’t been enough to keep this century-old cooperative ...