After a relatively low-key start to 2025—during which Taylor Swift intentionally stepped back from the spotlight—her presence has dramatically surged over the past two weeks. The momentum kicked off with her long-awaited announcement on Instagram and her official website that she has regained ownership of all her masters,

Travis Kelce is singing girlfriend Taylor Swift 's praises for buying back her masters, and he's singing them proudly. On the June 4 episode of "New Heights," the Kansas City tight end spoke to former basketball player Shaquille O'Neal. During the interview, the 7'1" sports analyst says, "Hold on, don't ... I gotta show you guys somethin'."

By now, we know all too well about the power of Taylor Swift. With her epic Eras Tour alone, the pop superstar went from crashing Ticketmaster to boosting the economy in every city she visited to going around the movie studio system for its theatrical concert film.