As the social platform launches new Smart+ automation and Google Analytics tie-ins, its North American head of business ...

TikTok is making updates across its AI-powered ad features and tools including Smart+ campaign creation, Symphony creative ...

Leading into 2023, forecasts for digital ad-spend growth anticipated a downturn, owing in large part to economic uncertainty. But there’s at least one commercial bright spot within the digital realm — ...

AI deepfakes are getting so good that a fraudulent MrBeast ad slipped past TikTok’s ad moderation technology to end up on the platform. In the ad, the massively influential creator appeared to be ...

TikTok now has over a billion users worldwide and is still operating as a somewhat new social media platform, having found mainstream success three years ago. In the beginning, it was clear that this ...

TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers ...

TikTok today revealed how it is extending its reach beyond mobile screens with the launch of a new out-of-home (OOH) ad solution, Out of Phone, which allows brands to leverage TikTok content in ...

The two strange bedfellows have come together to expand their reach with global marketers. When Marc Jacobs collaborated with TikTok influencer Nara Smith last week on an ad spoofing her ...

But not much of the app’s revenue trickles down to the content creators themselves. Instead, many look to paid advertising deals and brand sponsorships for income. The Federal Trade Commission has ...