As the social platform launches new Smart+ automation and Google Analytics tie-ins, its North American head of business ...

The new advertising formats are accessible in TikTok Ads manager through buying objective ‘Product Sales.’ Advertisers can utilize these new shopping ads with or without an e-commerce store on TikTok.

TikTok is making updates across its AI-powered ad features and tools including Smart+ campaign creation, Symphony creative ...

Leading into 2023, forecasts for digital ad-spend growth anticipated a downturn, owing in large part to economic uncertainty. But there’s at least one commercial bright spot within the digital realm — ...

TikTok now has over a billion users worldwide and is still operating as a somewhat new social media platform, having found mainstream success three years ago. In the beginning, it was clear that this ...

The two strange bedfellows have come together to expand their reach with global marketers. When Marc Jacobs collaborated with TikTok influencer Nara Smith last week on an ad spoofing her ...