These pastes get their name from their vibrant purple tint. “Purple toothpaste works by using purple dye to neutralize any yellowish stains or coloration on the teeth,” explains Rhonda Kalasho, DDS of ...

Who knew buying toothpaste could get so confusing? In 2023, the global toothpaste market was valued at $18.7 billion, according to Fortune Business Insights, and is expected to grow to $29.06 billion ...

Toothpaste is part of most everyone’s daily routine and the right kind is important for healthy teeth. For a product you spit out, there’s a lot to consider. The drugstore aisle is filled with an ever ...

With an increasing number of natural toothpaste options hitting the market, a common question arises: are fluoride-free toothpastes as effective as their fluoride-containing counterparts? David Okano, ...

The chemicals in your toothpaste can accumulate on your toothbrush — and even after you change to a different brand, the original chemicals can stick around, a new study found. Researchers examined ...

Fluoride has been the standard ingredient in anti-cavity toothpaste — and it’s probably a part of your current oral care routine — but modern oral care brands are bringing attention to a ...