The popular Elf on the Shelf toy has a new rival: Reindeer in Here. The alternative toy, created by a children's book author and dad, is a direct attack on the menacing, big-eyed doll that spies on ...

Fresh off topping the Netflix charts with her new self-titled documentary, Martha Stewart is coming for the holiday throne with a new take on the classic “Elf on the Shelf” doll. “Martha on the Mantel ...

The Elf on the Shelf has become one of the most beloved holiday traditions. Turning ordinary December mornings into moments of magic, surprise, and laughter. These 100+ Elf on the Shelf ideas are ...

A mischievous, fanged elf with rabbit ears is suddenly the world's hottest collectible toy, generating hundreds of millions ...

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Stella is diagnosed with spinal muscular atrophy and requires a wheelchair to get around, so Lackey fashioned an elf-sized wheelchair that can be used with the toy. Lackey shared an Instagram video of ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. A furry elf doll has turned a Chinese group into one of the world’s most valuable toy companies, triggering ...

A POPULAR elf toy from a major high street retailer has been recalled over fears of injuries to children and parents. Iceland's Naughty Christmas Elf Doll has been pulled off the shelves by the Office ...

A controversial innuendo-laden Christmas advertising campaign from Poundland has been banned. The retailer's "Elf Behaving Badly" campaign has been deemed irresponsible and likely to cause widespread ...

Iceland have issued an urgent product recall on a Christmas toy. In a safety warning the supermarket chain have urged people to stop using the product immediately and return it to store for a full ...