And while not every company can put the same level of dollars toward building and growing a brand as global corporations, any business that has invested time and money into its name has a reason to ...

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of ...

The U.S. Patent and Trademark Office has-for now-denied the A's applications to register trademarks for Las Vegas Athletics and Vegas Athletics for clothing, footwear, entertainment and other purposes ...

Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business branding and protection.

The USPTO previously had two different trademark filing “tiers” —TEAS Plus and TEAS Standard—whereby TEAS Plus had a $250 per class filing fee, and TEAS Standard had a $350 per class filing fee. The ...

Better luck next time, Elon.

AEW has applied for a trademark for a potential new event name. On January 8, 2026, All Elite Wrestling filed an application ...

The Athletics are betting big on Las Vegas — but their preferred name might not be in the cards. The United States Patent and ...

Rawpixel.com // Shutterstock How to trademark a business name to ensure it stays one-of-a-kind Creating a unique business name is one of the most exciting parts of starting a new business. This name ...