Few corporate initiatives are as intermittent and ad hoc as the process of gathering feedback from key stakeholders. Among the most often overlooked, interestingly enough, is gathering, reviewing and ...

Learn how to calculate average ticket size to enhance sales strategies and analyze profitability trends using this key performance metric.

The moment a new customer signs the dotted line committing to a business-to-business product or service, their optimism is at an all-time high. After weeks of effort and significant stakeholder ...

For the past 13 years, I have been leading a software factory built to make travel easier for millions of people around the world. During this time, I have learned the importance of ensuring ...

Both customers and service providers must grasp the difference between a technology “deployment” and an “installation” to avoid shortcomings in security system usability, reliability, and operational ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Social listening is the process of monitoring and analyzing social media conversations to understand customer needs and preferences. It is a valuable tool for businesses of all sizes, as it can help ...

Every successful business has one thing in common: a compelling value proposition. Here’s how to create one. A good value proposition makes customers choose one product or service over another. Yet, ...

Opinions expressed by Entrepreneur contributors are their own. User research is an essential foundation for understanding customers’ needs. Its insights should inform every decision made about the ...

Opinions expressed by Entrepreneur contributors are their own. Align teams for a seamless customer journey and foster cross-functional collaboration for success. Build trust through authentic customer ...

Budgets of companies and customers alike have been tightening by the minute, causing many businesses to ramp up their customer acquisition efforts drastically. It's an understandable reaction to tough ...

Learn why data-driven marketing is becoming a key tool for SMEs to deliver effective campaigns that profitably engage their customers. Good quality data is the fuel of a successful data-driven ...