The U.S. ad business lost jobs in June for the seventh consecutive month. The overall economy added 147,000 jobs. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV ...
A guide for brand leaders on evaluating movie marketing tie-ins, securing creative access, avoiding fatigue and aligning partnerships to business impact. Every weekday we bring you the Ad Age/iSpot ...
TV measurement company iSpot.tv has released a report designed to illustrate a need “for more precise ad buying” during live sports programming. The study, authored by iSpot VP of Sports Insights and ...