Cost control is a major priority for streaming services today. Gone are the years of rapid growth that defined the 2010s and 2020s boom when drawing in new subscribers was relatively straightforward.

The prices that Americans paid for subscription- and rental-based access to video streaming services and video games increased 29 percent from December 2024 to December 2025, according to data that ...

To limit margin of error, a 125-respondent floor requirement was applied when a provider was included in the analysis. The survey design supports comparison across providers while accounting for the ...