Artificial intelligence is the new linchpin driving innovation that enhances customer relationship management and e-commerce. Once a concept for science fiction, AI is now a reality transforming sales ...

A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

Rocket CRM has announced developments in its marketing automation capabilities, reflecting broader trends in how organizations coordinate communication workflows, manage engagement processes, and ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of capabilities designed to streamline workflows, reduce repetitive tasks, ...

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

The best CRM software is generalized sales tools that allow businesses of all sizes to manage and track customer interactions and streamline processes. The software offers a mix of core and advanced ...