In today’s competitive landscape, protecting your brand is more important than ever. A trademark serves as a shield for your ...

In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on the integrity of each supporting cable. In a hyper-connected marketplace, ...

Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business branding and protection.

A new study finds that stock prices can respond negatively when a company files a trademark suit. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain ...