Personal care company Wilkinson Sword is understood to be preparing to launch a four-blade razor in the UK by the end of the year. One industry insider predicts that the razor, known as “Quatro”, ...

The UK’s razor market has lacked cut and thrust in recent years, but thanks to a raft of new launches it looks set to get bloody again. Bic is busy promoting its revamped disposable range, King of ...

Chris is the former Editor of Pocket-lint. He has been a technology journalist since 2008 and has covered the rise of Android and reviewed just about every important device along the way. Chris lives ...

Picture an incredibly long ribbon formed of carbon-coated razor blades – each with an edge so thin it’s invisible to the human eye. Soon this ribbon will be separated into thousands of individual ...

US razor makers Gillette and Schick-Wilkinson Sword have settled their two-and-a-half year legal wrangle over patents and advertising claims. A court hearing due to take place in Boston has been ...

A new campaign from ad agency Pablo features sparkling copy and a series of humorous films to introduce a new positioning for the razor brand Marketing for razor brands has been on a journey in the ...